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JIBE
Project type
Branding, Design, Packaging, Web Design, Art Direction, Campaign Design
Date
November 2023
Location
Centurion, Gauteng
A full branding project for JIBE, a modern barefoot shoe brand built around comfort, freedom, and movement. The goal was to create something playful, fresh, and recognisable while communicating the effortless comfort at the heart of the brand.
The project covered everything from the brand identity and visual direction to shoes, shoe boxes, packaging, website, social media, posters, banners, flyers, advertising, and product shoots, creating a complete and consistent brand world across every touchpoint.
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