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Karoo Hearth - Branding
Project type
Branding, Graphic design
Date
2025
“Crafted by hand, inspired by home.”
Karoo Hearth is a handcrafted homeware brand rooted in the landscapes, heritage, and quiet beauty of the Karoo.
This branding project was developed to capture the warmth of home and the artistry of handmade design, translating tradition into a contemporary, timeless visual identity.
The reimagined brand blends rustic charm with modern elegance through a colour palette of natural tones, organic textures, and personal hand-drawn details. Inspired by clay, woven fibres, and the expansive Karoo landscape, the identity reflects both authenticity and refinement, honouring craftsmanship while remaining relevant to their modern audience.
The visual language was designed to feel tactile and personal, echoing the human touch behind each piece of homeware. From ceramics to textiles, the brand identity celebrates slow making, sustainability, and a deep connection to place, positioning Karoo Hearth as more than a product range, but as an emotional experience of comfort, belonging, and home.
